Miss Holly’s cupcakes are more than the sum of their ingredients. Each one comes with story and history that led it to our counters. The recipes came from moms, aunts, grandpas (yes it’s true, not many but a few!) and grandmas. Some are simply created by our creative chefs or inspired front of the house staff. Every cupcake that is made by Sweet By Holly is truly a team effort and includes one ingredient that is not in the recipe book but is absolutely essential, and that is LOVE! We hope you get the same pleasure from eating our cupcakes that we get from making them!

Click Here for Hollis Wilder’s Press Kit


711 North Alafaya Trail
Orlando, FL 32828

Sweet By Holly opened in Waterford Lakes Town Center, Orlando 2008. Miss Holly applied to the cupcake business all the knowledge she had gained in over 20 years of being a restaurant owner and caterer “to the stars” in Los Angeles. Of course the story starts long before that as Miss Holly’s menu was inspired by her childhood home – a place where the aroma of fresh baked goods gently fused with the fragrant, delicate flowers of her backyard garden. Holly expertly crafted those memories into simple, sweet, homey flavors worth savoring – and people took notice.

Bolstered by immediate success in Orlando, Miss Holly opened her second location in St. Johns Town Center, Jacksonville in 2011. As the business grew, so did the choices. Mini cupcake flavors offered daily in our case now exceed 30, and are joined by Classic size Gluten-Free and Vegan options, all baked from scratch daily! Adding to their reputation as a dessert destination, her shops soon offered 12 flavors of creamy, self-serve frozen yogurt to garnish with a heavenly selection of 48 toppings.

4624 Town Crossing Dr., Suite 137 

Jacksonville, FL 32246 


What People Are Saying:

“If there’s a queen of the cupcake world, it’s probably Hollis Wilder, the first two-time winner on Cupcake Wars.” Larry Bleiberg, USA TODAY

“She’s really sweet and charming, but passionate. She looks at cupcakes not as baking, but an art form.”
Justin Willman, host of Food Network’s Cupcake Wars and Cupcake Champions

“It was wonderful getting to meet you yesterday and hear your story. You are a true inspiration to women. I hope someday to be as brave as you and move forward on some of my personal ideas.”
Jennifer Taylor, Universal Orlando

“The students, faculty, and staff loved her. Through her voice, she motivated young women to follow their dreams and make no excuses for being who they are. She is fun, genuine, and personable. She gave our students individual attention like she was their personal mentor. Hollis Wilder comes highly recommended from the FIU Student Programming Council at BBC.”
Yselande Pierre, Assistant Director/SPC-BBC Advisor, Florida International University

“Hollis Wilder was one of the UCF Burnett honors College’s Distinguished Honors Luncheon Speakers this past January 2012. Our speakers have included the President of Disney, former President of Poland, the Director of NASA, the prosecution and defense for Casey Anthony, CEOs, CFOs, Orlando Magic players- you name it! Hollis Wilder was a phenomenal speaker. She was an excellent role model and inspiration to our students. She is driven, inspiring, smart, punctual, well spoken, sassy, and beautiful (not to mention her cupcakes are divine!). She is always welcome back here.”
Dr. Jill Norburn Director, Student Affairs. University of Central Florida

Team Building

Cupcake decorating can be turned into a fun team-building exercise for your company, girl scout group, club, or even a birthday gathering! Miss Holly’s two-hour event is a unique and challenging experience everybody will love. Discover what you are made of through cupcakes! To see what one of our team-building events looks like, please click here. For more information or to begin planning your own event, please email Info@sweetbyholly.com.